Blog de Joe Freeman

At the beginning of the Internet, people envisioned a shopping mall.  They had no e-commerce experience or history. The technology was too low bandwidth to deliver today's experience. Pictures and catalog content had to be delivered  "overnight"  to potential customers if you wanted an actual  catalog  experience. The analogy broke down due to technology and the unfettered access customers had to any website. MCI wanted to build an Internet Mall at the dawn of the Internet era.  They and everyone else knew that shopping would be big on the Internet and they envisioned that they could manage the mall front and that companies would lease space on the mall website. The technology was limited so the thing would only work if people would leave their computers on at night to download product catalogs. The project product people used analogies and patterns they were comfortable with when putting together proposals. The development team was pretty vocal that the in...