A crucible is where you melt down your existing metal and add new metals to create and cast a different alloy that fits the current need. This is often the only way to reshape an organization for the future. Major changes driven by external forces require dramatic adjustments outside the standard processes in order to drive change at a faster pace. Corporations and groups are like an alloy comprised of the company's stated culture, its actual culture, and the attitudes and beliefs of the people who work for it. The initial cast defines how a company operates and determines how it succeeds or fails. Big changes require attacking that historic casting. Mature organizations struggle with deep change because they have hardened around policies and behavior that are broadly executed but may not be well understood. There is strength in this as it can resist or overcome transient business, regulatory, or economic issues. That strength is a weakness that makes it difficul...