Why do internet sites trust that they know who we are talking to or who they are talking about?

We're flooded with data.  Customers and fraudsters have the ability to submit data, purchase services or products, and interact with corporate edge systems.  Every transaction should be wrapped with the following questions.

  • Who are we talking to? 
  • What is the risk if we don't know?
  • Who are we talking about?  
  • What is the risk if we tie it to someone we already know about?
  • What is the risk of poisoning other data?
Be skeptical my friend.

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